Dental Assistant Salary and Your Own School

Is Starting a Dental Assisting School Too Good to Be True? Is the Dental Assistant Salary as good for graduates as the statistics say? I know you might doubt whether it is too good to be true. I honestly get it. I completely understand. Because I have also been there.

Dental Assistant SalaryI have spoken with literally hundreds of dentists from all across the USA ever since I developed and started and selling my own curriculum for dental assisting schools some years ago.  Some of these dentists that I spoke with told me straight that, “This just sounds too good to be true!” while a lot of them rather approached my initial idea with a hint of skepticism.

But let us remove all the emotion from  the equation here and focus only on the facts:

  1. Dentists do earn more income on average compared to many other professions; however, their income instantly stops the moment they step away from the dental chair.
  2. When a dentist’s office is closed, his/her facility sits there empty generating zero amount of excess income. You will not earn additional income each time your office is closed.
  3. The dropping values of people’s home values and retirement accounts gives most dentists no other choice but to practice longer than they originally intended for more funds.
  4. The country’s current economic condition has required more families to seek for secondary sources of income; thus, many people now are seeking training in dental industries including dental assisting. The dental assistant salary is great and the career further offers favorable hours and myriads of benefits.
  5. Over the past 3 years, enrollment in technical/ trade schools (non-traditional education programs such as Dental Assisting) has risen quite progressively. The Dental Assistant Salary is one of the best opportunities for those without college degrees.
  6. According to the Bureau of Labor Statistics (BLS), the employment trend for Dental Assisting is predicted to grow even faster averagely than all other occupations all through the year 2020 and beyond. Dental Assisting is also currently the 3rd fastest growing occupation in the United States that doesn’t require college degree.
  7. Dentists (you) and the entire dental staff (your dental hygienists as well as dental assistants) are qualified and allowed to teach people to become dental assistants.
  8. Most other kinds of “sideline businesses” for dentists require huge cash and time investments which most people do not have.
  9. It takes only 4 students to recruit as dental assistants to get a 100 percent recovery of your entire investment in this dental assisting school business.

So there you go: The facts. No need for sales pitch nor any emotional anecdotes to convince you that this business IS good and not too good to be true. Dental Assistant School profits are a great opportunity for your dentist practice.

All the best,
Mark Costes, DDS

P.S. Feel free to contact us now to answer your questions regarding the dental assisting curriculum we are currently offering.

The Profitability Breakdown…

With the average student tuition between $2,500-$3,000, you will be able to recover your entire investment in your own Dental Assistant School with just four students in the entire life of your school! The video below details the profitability breakdown…

This business model allows busy dentists to turbo charge their retirement accounts, decrease the number of hours working at the chair and spend more time away from the office.

However, the number of remaining Dental Assistant School territories is dwindling. Watch this video for the detailed breakdown of your school’s profitability.

The best part is, you can delegate out every aspect of your school’s operations! Finally, 100% of your income will NOT be dependent upon the number of hours that you spend doing dentistry.

Imagine collecting an additional six-figure income and adding to your profitability without doing any more dentistry AND at the same time, providing a valuable service to the community.

Put the power of leverage to work for you and repurpose your credentials, your facility and your staff.

Don’t miss out on this chance to change your life!

All the Best,

Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success

P.S. If you haven’t already done so, simply click on the Territory Availability Form link and enter your name and practice address. Once we determine the availability of your territory, someone from our office will contact you immediately.

Click Here for Territory Availability Form

Dentist – You’re in the top 2.94%!

As a dentist, did you know that you are a member of the educational elite? It’s true, having your DDS or DMD puts you in the top 2.94% of all educated people in the United States. Your education is more advanced than 97% of the American population! So here’s the question I must pose to you:

Are you fully leveraging your credentials?

Your degree is one of your most valuable assets. You worked hard for those three letters after your name. Every day, every patient expects perfection, precision, and efficiency. Oh yeah, it better be painless too!

The traditional dentist only sees the bottom line improve when volume and production goes up. That means more patients, more procedures and more liability. Even though most dentists make a good living, it’s still trading hours for dollars.

dentistOwning your own in office dental assisting school allows you to increase revenue IN your office without doing any more dentistry. By actually leveraging your credentials as an expert in the field of dentistry, you can create a thriving secondary business without all of the responsibility that comes with performing more dental procedures.


Its time you broke the cycle of working harder and harder to put more money in the bank, to be able to afford the finer things in life, or to help others.

All the Best,
Mark Costes, DDS

P.S. Be sure to request a check on whether your territory is available for a Dental Assistant School. Please be sure to contact us with any questions about this epic business. Our email is web@teachdentalassistants. We look forward to working with you!

Would a Dental Assisting School Work in my Office and my City?

Hey Doc,

One of the most common questions I get asked about owning a Dental Assisting School is: I live in a (big or small) city. Do you think this business will work in my community? The answer is, this business will work in any city, big or small. My Dental Assisting School in Chino Valley, AZ. Chino Valley is a rural community of about 11,000 people. We have one high school, one grocery store and four feed stores! The population of livestock is literally larger than the population of people in this town! From this tiny town, my school consistently gets 9-13 students every three months. At $2,674 per student and 18% overhead, well, you can do the math!

Check out this quick video of my town and facility:

All the Best,

Mark Costes, DDS

P.S. If you haven’t already, email me to set up a free no obligation strategy call to discuss any questions or concerns regarding this epic business. My email is web@teachdentalassistants. Look forward to hearing from you!

The Student Attraction Formula

Dear Doctor,

First off,  I’d like to say,” Welcome and Congratulations!” to the brand new Dental Assisting School owners who have recently joined our network… get ready for and exciting ride!

In this video, I’m going to walk you through the exact process that you can use to attract potential dental assisting students and convert them into paying students of your dental assisting school.

It’s important to remember that when you’re asking consumers to make a larger investment such as program tuition, the process of taking prospects from mildly interested to enthusiastic students almost always requires more than just one marketing message.

This system has helped my school, as well as schools all over the United States fill their practices with paying students consistently time after time.

It has been tested, tweaked, and improved and works in all different markets from small towns(mine has only 11,000 people) to huge metropolitan areas with millions of people.

To check your territory’s availability, please contact us at the email or phone below and someone from our office will contact you within twenty-four hours.

Look forward to hearing from you soon!
All the Best,

Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success

P.S. Because the number of new schools are limited they are sure to sell out. If you are interested, be sure to reserve your territory before it is taken. Feel free to email my assistant Ashlee at or call her at 888-275-9840 with any specific questions.

Autopsy of the DA School Curriculum

Dear Doctor,

In this video, I completely dissect our entire dental assisting school curriculum that has helped dentists from all across the country to create a solid passive flow of secondary income.

This curriculum does not require the school owner to write exams, research teaching topics or lesson plan.  With this program, all you have to do is follow our cookbook style checklists and instruction manuals and you’re on your way.

Your level of involvement is completely up to you. If you enjoy teaching like I do, you can choose to lecture once or twice per week. If you’d prefer to be more hands off, simply use my pre-recorded DVDs for the lectures and delegate the rest of the chairside instruction to your dental assistants.

This opportunity will allow you to leverage your most valuable assets: your facility, your staff and your credentials. Don’t delay, your area is sure to sellout…
All the Best,

Mark Costes, DDS
Founder, Dental Success Institute
Founder, Horizon Schools of Dental Assisting
Author, Pillars of Dental Success

P.S. The number of new schools available is limited. If you are interested, be sure to reserve your territory before it is taken. Feel free to email my assistant Ashlee at or call her at 888-275-9840 with any specific questions.

Scary Statistics for Dentists: This is a Must Read

Hey Doc,

There is a really interesting article that came out in October 2011 issue of DentalTown magazine.  Let me share some of these statistics with you… they affect all of us within the dental profession.

Total number of General Dentists (as of 2010):  150,043

Total number of Dental Specialists (as of 2010): 37,241

Total number of Dental Schools in the U.S.( as of 2010): 61

Total number of Dental School Applicants per year (as of 2008): 12,178

Total number of Dental School Graduates per year (as of 2008): 4,796

I have a close friend who is on the admissions committee of one of the dental schools here in Arizona. According to him, we should expect to see new dental schools opening in the states of California, Missouri, and Florida within the next couple of years.  So expect the total number of schools to go up to 64.

Let’s analyze these statistics for a moment. Each year almost 5,000 new dentists hit the streets looking for work. The retirement age for dentists has steadily been creeping up because so many have lost huge chunks of their retirement savings and equity in their homes over the past few years. Dentists attempting to sell their practices in order to use the proceeds to retire have found that lending restrictions have made it very difficult for buyers to get financed.

More dental schools, more applicants, more graduates, less retirees, it all adds up to each of us getting a little smaller slice of the pie.

It’s time to start thinking of ways to differentiate yourself from the other dentists within your area. It’s time to change your paradigm of income generation. It’s time to hedge against the impending flood of new dentists into your community.

Opening your own in office dental assisting school will give you the extra income that will allow you to step away from the chair more often while allowing you to dramatically increase cash flow and aggressively save for retirement.  You owe it to yourself to give this a second look.

Mark Costes, DDS


P.S. If you’d like to speak to me in person, just Email me today or visit our website so that we can schedule a conference call.

Video: Turn Key? Really?

Hi Doctor,

Here’s a really quick video of my lead assistant Darla Dodson. Darla has been with me for over eight years and she has over twenty-three years of dental experience. She runs every aspect of my dental assisting school for me. She fields phone calls, takes care of email correspondence, handles the two small ads we place, and teaches the chair side and lab portions of the course. She has become a bit of a local celebrity in dental circles because we have so many of our graduates working at dental offices in our area. She loves teaching and she great at it!

In this 20 second video, Darla is about to press play on the DVD player where my portion of the teaching takes place. (I’m actually at home and Darla and the video do all of the work!)

To watch the video click here

All the Best,

Mark Costes, DDS

Put your Facility to work for you !

Hey Doc,

Last weekend, my wife and I attended a wedding in SunValley, Idaho. Wow, what a beautiful town!

As a serial entrepeneur, I’m always analysing businesses wherever I go. I’m constantly looking at how other businesses handle their marketing, how they treat their customers, how they make money and most of all, how they can improve.

The night before the wedding was a Friday night and all of the close friends and family were invited to the rehersal dinner.  We had an amazing time passing the mic around telling great stories of the soon to be married couple.

The venue was a small but very nice resturaunt called The Kneadery. This resturaunt is the go-to place for locals and tourists to get a great breakfast or light lunch. This log cabin has the feeling of an old ski lodge. The walls and ceilings are adorned with historical pictures, stuffed wild game and skiing paraphernalia.

As I sat at my table enjoying a great glass of pinot noir, I was struck by how well the event was run. The staff was terrific and the food was great. After speaking to one of them, I discovered that it was the same staff that serves food during the breakfast and lunch rushes.

Leslie and I with one of the regulars

The owner of this resturaunt has outstanding business practices in place. The operation is competantly run by an experienced staff with no need for the owner’s constant presence. The decision was made to focus on serving the best breakfast and lunch in town while leaving the fierce dinner competition to the other resturaunts in town.

Of course, in my opinion, the most elegant and ingenious  decision that this owner has made is to repurpose his facility and staff by operating a second banquet business while his resturaunt is closed. Sound familiar?

With any “brick and mortar “ business, one of the biggest  overhead expenses is the physical facility. Resturaunts and dental offices are no exception.  A dental assisting school is a very low risk venture because your current facility is already in place and needs no modification at all. This eliminates one of the biggest hurdles of starting any new venture.

Isn’t it time that you started thinking a little bit more like this restaurateur ?

All the Best,
Mark Costes, DDS

Horizon Schools of Dental Assisting is now on Facebook!  Please LIKE US ON FACEBOOK.

P.S. Email me today at  or visit our website to set up phone strategy session.  You’ll be glad you did!

$32,890.20 Net in Thirteen Weeks!

Hey Doc,

Thought you might like to see a picture and breakdown of my current dental assisting school class:

Number of Students: 15
Tuition per Student: $2,674
Total Gross Revenue (13 week session): $40,110
Overhead Expense: 18% ($7,219.80)

Total Net Income:  $32,890.20

Horizon School of Dental Assisting Fall 2011- Fifteen Students

Horizon School of Dental Assisting Fall 2011- Fifteen Students

This extra income was generated with zero extra dental procedures and less than a one hour time commitment per week from me.  If you’re finally ready to stop trading dollars for hours contact us immediately!

Mark Costes, DDS

P.S.  If you’d like to set up a phone strategy session, just email me at or visit my website/blog.